A picture says more than a thousand words, but sometimes the addition of animation can tell even more. With line or typography animations, certain elements will stand out and clarify the message. This helps to visualize complex information and give an idea of concepts and processes.
Another use of animation is on social media as a replacement for text. Facebook’s algorithms prioritize videos, making them appear more often in users’ timelines. The important elements of the message are highlighted in a catchy, appealing animation. An interested viewer will then click through and view the accompanying text with additional information.