Tortilla Media set up the Chosen Campaign together with the World Vision NL marketing team and the main department in the United States. Central to this campaign was that sponsor children in the third world countries choose their own sponsor, instead of the children being chosen. The idea behind this campaign was developed and conceived in the US. With this knowledge and assets, we have edited all video elements in close collaboration and supplemented with items shot at ambassadors in the Netherlands. The campaign also included a video clip for The Choir Company, directed by Maarten Wassink. This video was played live in sync during their live performances on the Christmas tour, where the Chosen program was also promoted. The campaign was a resounding success and has now started a second edition.