Promo and aftermovie for the IJM MudRaise event
Every year, International Justice Mission organizes a major event, where participants challenge through a large mud trail. The purpose of the event is to raise money for the fight against slavery. Due to the corona crisis, the event could not take place, so the event was changed last-minute into a Lockdown Edition. For this event, Tortilla Media was asked to provide the promo, same-day edit and aftermovie. Everything in an overarching corporate identity and with a unique twist. For example, we used a POV helmet, referring to bodycam images that IJM itself uses in their communication about rescue operations. With nearly 500 athletes participating from their own home, the event can be considered a success!