Cross-media series on modern slavery in Ghana for International Justice Mission
International Justice Mission (IJM) is an organization that stands up for contemporary slavery. That is why we developed a campaign together with the marketing team of IJM The Netherlands, in which we portrayed their work in Ghana. Here, the organization fights against modern child slavery in the fishing industry on Lake Volta.
“On behalf of International Justice Mission, I have worked very well with Tortilla Media. It’s great how they can very quickly convert ideas and concepts into concrete products that exactly match our wishes. They deliver enormously creative products and the contact is very pleasant. ” (Judith van Beek – Field Access Manager IJM The Netherlands)
Together with a team of marketers and ambassadors, a production team from Tortilla Media went to Ghana to visit various locations. As a result, we’ve delivered a series of cross-media video content including informational items, music videos from the artist ambassadors and a filling video program of 40 minutes.
As passionate filmmakers we were able to empathize with the situation and message, and translate this into an effective and inspiring film project. This series is currently being used by IJM The Netherlands to share its story with the world and recruit new donors and increase awareness.